Set by TikTok (ByteDance) via the TikTok Pixel, _tt_enable_cookie is used for ad measurement and personalization. It helps attribute conversions and tailor ads across sites.
Details
Who sets it: TikTok (ByteDance), typically via the TikTok Pixel or advertising integrations.
What it does: Enables ad measurement, conversion tracking, and personalized ad delivery across sites.
Duration: Persistent cookie, commonly stored for up to 1 year.
Consent type: Marketing/tracking cookie that requires user opt-in for advertising purposes.
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